Graphis New Talent Annual 2021 | Gold
American Advertising Federation, Fort Worth ADDYS | Bronze

This advertisement series was created to show the imagination behind Play-Doh. With Play-Doh, you can create anything. Children have extraordinary imaginations that see the most novice Play-Doh creations as beautiful wonders of their minds.

 The ads utilize images of not-so-perfect Play-Doh creations to emphasize the freedom with the product paired with a child’s imagination. Paired with up-scaled primary colors, the simple layouts and type style call back to the core idea of Play-Doh: letting kids release their imagination. The print series was extended to Instagram GIFs, a bus stop ad, and banner ads.