FIKA

Creative Quarterly 62 | Runner Up
TCU Kick A** Juried Exhibition 2021 | Featured Entry

FIKA is a Scandinavian candy company, created to share the delights of traditional Scandinavian desserts. In Swedish culture, FIKA is an essential concept and state of mind. It means taking a break, connecting with people, and recharging on a deep level. The brand focuses on selling high quality, handmade, and unique candies and chocolate.

The brand identity was built out in various packaging, print, merchandise, and digital designs. Select pages of a brand guide were also created to further the brand identity. The use of simple shapes, bright colors, and bold type were inspired by traditional Scandinavian design. An eye-catching pattern that can be utilized in various scales and colors is the main design element, creating strong brand recognition.