Gleam is a modern, innovative, and vibrant makeup brand, created to inspire everyone to show their own personal style through their products. Main Squeeze is a summer collection from Gleam, inspired by citrus fruits and retro design.

The collection includes eye liners, a lip tint, and an eye shadow palette to complete a full makeup look. The organic citrus shapes, gradient palette, and bright colors work together to create a trendy collection. The product photoshoot was stylized with citrus fruit as a callback to the inspiration behind the colors and designs. A 70’s inspired headline typeface perfectly contrasts with a simple sans serif for body copy. All elements of the collection create a cohesive package family through bold colors and vibrant personality.